Campaign development and management
Creating and managing campaigns can be a complex task, particularly with such emphasis now on evaluation, value for money and return on investment. FirstCar have extensive experience working on complex projects that include diverse use of media, paid-for promotion and live monitoring of feedback and evaluations. Using this experience, we now support various the delivery of various campaigns.
Think of FirstCar as a plug-in for your campaign. We can look after everything, or just a small part - depending on your needs. Our expertise ranges from planning and concept development, right through to publicity, monitoring and evaluation.
Drive for Life Challenge
This commission from the South Yorkshire Road Safety Partnership lead us to create an interactive, video-based challenge. The purpose was to improve risk detection as well as hazard detection within young drivers. Users watch a scenario unfold over a series of clips and after each one, they are asked to answer a multiple choice question about the risks and hazards present within each scene. After the first round, users watch a short feedback video tailored to their scores. They are then offered another change to complete the clips and improve their scores. Evaluation has shown is marked improvement in both risk and hazard perception and an overall high level of enjoyment in completing the challenge.
The #mysmallchange campaign from from Safer Essex Roads Partnership calls on young drivers to pledge to improve a particular aspect of their driving, such as sticking to the speed limits and switching their phones to silent whilst driving. As an incentive for making a pledge, each participant who meets the competition criteria will be entered into a draw to win a Ford Fiesta Studio.
In the days and weeks following their initial post or tweet on social media, entants will be given additional opportunities to exponentially increase their chances of winning. Those who watch a short video, make a behaviour change agreement and participate in three short online surveys will be 32 times more likely to win than someone who only made the initial pledge. The competition will run for 12 months with the car visiting all major towns across Essex.
The #mysmallchange campaign offers ten different road safety topics on which to pledge, all of which are known to increase a young driver’s risk of being involved in a crash on the roads. These include seatbelts, fatigue, distractions and speed, relating each driving style to one of the animal images made famous by The Honest