High-impact road safety film production
For several years, the FirstCar team have been producing high-quality education and campaign video for road safety teams. Whether it’s a short promotional
video or feature length film to accompany live performances, our specialist team know how to turn your ideas into high-impact film. We provide full storyboarding, scriptwriting, casting, editing, audio-mastering animation and now, 360-degree virtual reality film.
Our recent clients include: Hertfordshire County Council, Central Bedfordshire Highways, Lancashire County Council, Leicestershire Fire & Rescue Service, South Yorkshire Road Safety Partnership and The Honest Truth Charity.
Crash Car VR film
Produced on behalf of Leicestershire Fire and Rescue Service, this is the UK's first virtual reality road safety film. It puts occupants of Leicestershire's crash car POV of a passanger during a crash and extraction.
This 20 minute film accompanies Hertfordshire's Learn2Live theatre performances. Several strategic stops are included to allow presenters to speak live from the theatre stages.
These videos were short pieces to camera using a studio background, two presenters and kinetic typography. The brief was to get many key messages across in a small amount of time.
Behind the scenes
Typical cost of film
The cost of producing a film can vary enormously, but it's often cheaper than people think. As a rough guide, you should allow £1,000 per minute of high quality film that involves hiring locations, actors or presenters, and post-production work such as kinetic typography. However, there may be economies of scale when producing longer videos.
As with everything, a cost/benefit analysis should be done prior to commissioning work. But compared to other forms of media, film offers very good value for money. We have worked on projects where video has been used to secure additional support and funding, more than covering the cost of the film itself.