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FirstCar launched this new awards scheme in 2015 to recognise the work of road safety professionals in seeking to reduce casualties among young drivers. The Awards were an immediate success and attracted more than 60 entries from road safety teams and other organisations across the UK. The inaugural FirstCar Young Driver Road Safety Awards presentation ceremony was held at Young Driver Focus 2015, and the 2016 awards will once again be presented at the event.


2016 Categories and Entry Requirements

Education and training initiative

This will be in the form of a scheme that provides education or training directly, either within a classroom setting, in or on a vehicle, in a simulator or real-world setting, and will not be a media campaign.  The organisation must submit written evidence of evaluation.  The key elements that the panel will be looking for are:

The organisation will provide evidence that the initiative;

• has been pre tested through a pilot scheme
• has clear and measurable aims and objectives, goals/learning outcomes
• has been evaluated and has evidence that can demonstrate an improvement in skills, knowledge, or increased awareness of participants
• provides a maintenance element i.e. Appropriate follow up work at regular and timely intervals.


Partnership Scheme

The organisation will provide evidence that the scheme;

• has clear and measurable aims and objectives
• involves other organisations or individuals in its development, and delivery, and what the roles are
• has been, or is currently being, evaluated.
• incorporates a wider community involvement


Young Driver Campaign

This will be in the form of a media campaign, and not a training scheme.

The organisation will provide evidence that the campaign;

• has clear and measurable aims and objectives
• messages have been pre tested through focus groups or other suitable means
• is effectively aimed at its target audience
• has been fully evaluated in terms of reach and recall.


Sustainable intervention

The organisation will demonstrate that the intervention:

• has clear and measurable aims and objectives
• has been fully evaluated
• can demonstrate a long term commitment from its management body
• has access to, and can evidence, sufficient human and material resource to enable the long term programme
• has clear support from a variety of partnership organisations and individuals in terms of resource (both paid and in-kind/volunteers)
• has a contingency strategy that will maintain the programme.


New Scheme

The scheme will;

• has clear and measurable aims and objectives
• demonstrate innovation and uniqueness
• demonstrate how the need for the scheme was identified using objective data
• provide evidence of preliminary evaluation.


Private Sector Initiative

The initiative will;

• has clear and measurable aims and objectives
• demonstrate how the need for their initiative was identified using objective data
• provide evidence of evaluation
• have made a real difference (with evidence) to improving young driver behaviour.


Click here To Enter

(opens 1/1/16 and closes 12/2/16)

Entries limited to 750 words with three supporting documents. Identical multiple entries are not permitted in to different categories. The shortlist will be announced w/c 22/2/16 and the award are presented at the Young Driver Focus conference on 20/4/16. For more information about the FirstCar Young Driver Awards please contact Richard Storrs at FirstCar on 07707 564 422.