FirstCar has is consistently growing a database of learner and newly qualified drivers.  Advertisers can access this valuable database of drivers through targeted e-mail campaigns. 

The FirstCar database grows by 5,000 new drivers every month, with over half of these opting in to receive third party communications.  Due to our unique position in the market place; through publishing over 1.7m new driver magazines annually; we are perfectly placed to capture these hard to reach learner / newly qualified drivers.  

With 150+ new sign ups per day, these people are at a key stage of their motoring journey, being in the market for relevant motoring products and services. FirstCar are now offering companies the opportunity to target this convey belt of new drivers through running bespoke, timely e-mail campaigns. 

Demographics of user

•    Average age 19

•    99% UK based

•    68% currently learning to drive

•    95% plan to take their test within 6 months

•    68% are researching or have yet to look for post-test insurance 

•    52% plan to buy a car within 6 months

Prices on request.